Meet Tiffany Chin; she has worked with Snoop Dogg since 2012 and now oversees Death Row Cannabis and Death Row Hemp.
We talk about what she calls “un-boofing celebrity cannabis,” building quality products without the celebrity price tag, the economics of beverages, and how her background in retail influences everything from merchandising to Death Row’s growing store footprint.
We also get into the regulatory uncertainty ahead and how it’s affecting decisions about where to invest and what comes next.
Here’s my conversation with Tiffany Chin.