Innovating Cannabis Podcast

209_ Inside Leef Brands Business Strategy with Micah Anderson

Episode Notes

Today I'm joined by Micah Anderson, CEO of Leef Brands, one of California's major cannabis concentrate producers.

Micah has spent more than 30 years in cannabis, starting as a cultivator in Mendocino County. Today, he runs a publicly traded company that invests heavily in outdoor cultivation to control its supply chain, cut production costs, and produce clean, high-quality concentrates.

We talk about why Leef built its own large-scale cultivation operation in a secluded Santa Barbara valley, the growing problem of pesticide contamination in California, and why the company recently pulled back from New York after spending more than a year operating there.

Micah also shares some interesting insights into the economics of cannabis extraction, his plans for the hemp market, and how he's preparing Leef for a future when cannabis products may move across state lines and into international markets.